Campaign set up and maintenance
This is one operational hurdle every publisher/media company can do without as its resource and time consuming. However this task is carried on in house as its the way it has been done in the past and it’s the only way to run the business. Times have changed and this crucial part of operations can be done by us who have experts in campaign and Email management on various tools viz., OAS, DART, Doubleclick, Stormpost, etc. And as we work 24x7, you will have your campaigns set up by us before you come into office and can just send to client approvals to have it live ASAP.
Creative approvals
You as a publisher may see disagreeable ads pass through even the toughest of filtering methods you have in place. This irks your customers/member base and some even may threaten to leave or even sue the company. These are a thing of the past, with our dedicated team of Approvers who screen each and every Ad/ Ad tag/creative so that only creatives which meet your requirements are approved. We are also in line with IAB requirements and specifications so that even you as a company will be compliant with IAB standards.
Reports and Analysis
Gathering and Analysis of information is the top priority for any company which is trying to show the best brands and get the highest bidding ads to the consumers. This helps to quickly optimize low performing campaigns and take action as and when needed. We have experts who can create reports for you and even analyze (number crunching) data. We even have tools to automate your existing reports so that they are at your disposal any time you need them. Working 24x7 helps you get these reports first thing in the morning so that we are able to optimize campaigns affectively